All the Right Moves: A Guide to Crafting Breakthrough by Constantinos Markides

By Constantinos Markides

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Additional resources for All the Right Moves: A Guide to Crafting Breakthrough Strategy

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But now consider this problem: Same principle. I have in my mind an English word that's missing the first letter but ends with ____eny. Can you think of a word now? Please take thirty seconds to come up with one before reading further. Most people cannot think of a word. They go through the alphabet, putting individual letters in front of the ____eny, trying to create a word they recognize. Most fail. Imagine their surprise when a volunteer shouts the answer: deny. Most people miss this obvious answer because they search for words that have the same vowel sound that's in many.

Monitor leading indicators of the company's performance. • Seek feedback from outsiderscustomers, distributors, and so on. can kick-start the strategic innovation process. Active benchmarking of outsiders (competitors or companies in other industries) can also facilitate the active questioning of existing mental models and open the mind to other possibilities. " can be a powerful wake-up call. Still more tactics can be used to escape from mental models, some of them fairly obvious, though nonetheless effective: experimenting with new ideas, providing facts or examples that argue against "conventional wisdom," monitoring leading indicators of company performance, and getting feedback from parties outside the company (for example, customers and distributors).

It promised to take customers not only to the Aegean Islands but to the whole of the Eastern Mediterranean, including Egypt, Israel, and Cyprus. Pegasus hired a prestigious consulting company for advice on how to respond to these competitors. The consultants recommended that Pegasus buy bigger boats, so that it could offer customers the bigger package the second competitor was offering. At the same time, the consultants advised Pegasus on how to reduce its operating costs; any reductions in costs would be passed on to customers in the form of lower prices, which was to give Pegasus an edge over its Italian counterpart.

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